If you love coffee and want to start up a business why not combine your two passions and open up a coffee shop? It isn’t a straightforward process but it is possible to be a success if you follow a few tips, including having dedication to the craft, working long hours to help your dream become a reality and building links with high quality coffee suppliers for both equipment and coffee beans. There is a lot of competition out there for coffee, with plenty of artisan and independent coffee shops rubbing shoulders with the multi-nationals on the high street. Here we take a look at a few tips that can help you if you are about to open your own coffee shop.
Have a Clear Idea of How to Stand Out – This might sound straightforward but you have to have your own unique selling point (USP) when confronted with an already crowded coffee landscape. It might be that you are the fastest cup of coffee in town, or that you provide the best cakes in the city, or just that you are the only authentic artisan coffee provider in your area. Whatever your key skills are that can help you to stand out, make it happen and stay true to that ideal.
Listen to Your Customers – Before starting your coffee shop you have to understand your target customers. Depending on where you are located and the types of people who are coming through your doors, or passing by, you have to tailor your approach to meet the needs of the highest number of people. Research thoroughly the coffee drinkers in your area and segment your customers so you understand what each type of person will want from you. It is a strong foundation from which to build from. Researching your competitors and seeing what they have to offer is a really good idea at this stage too.
Understand Coffee – Again, this might seem simple and straightforward but you’d be surprised by how many coffee shop owners and managers don’t understand the intricacies of coffee and the many different variations, relying on instant and simple blends to get them by. If you can widen your repertoire and really understand the trends, accessories and supplements surrounding coffee you can bring a real knowledge and love that shines through to your customer.
Choose Your Coffee Suppliers Wisely – Your suppliers are vital to the smooth running of your business so it is important that you take your time to choose the right fit for your needs. It is best to have the long-term in mind as there will be times that your suppliers can help you out of a tight spot and you’ll need a good relationship with them. With coffee you’ll want to be supplied with the highest quality and variety of coffee that you can get your hands on for your budget, but also understand that your suppliers are able to deliver on time to you at all times.
There is a lot of hard work associated with opening a coffee shop and growing it into a successful venture. These few small tips are a great start to send you on your way to delivering good, honest coffee to your customers.